Stories of hope, courage and inspiration are just among a few of the features of the campaign, so are the authentic American ideals of love, strength and luck. Photographed and filmed on location throughout the un-repaired buildings of Ellis Island, the haunting beauty and undeniable power of this special place reveals itself in each image taken and each story told. Cast members feature both celebrities and everyday citizens, reliving their ancestors' heroic tales that make up the fabric of the authentic American experience.